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Jaguar Land Rover to sell off British car collection

Jaguar Land Rover is to auction off a major portion of its British classic car collection at Brightwells’ Affordable Classics auction at Bicester, UK on March 21.
All originate from the James Hull collection, which filled several warehouses in Hertfordshire.

Jaguar purchased all 543 British cars in the collection in 2014, for a whopping £121m ($169m).

That’s because Hull’s collection contained a huge number of original Jaguars from across the marque’s storied history.

John Edwards, a spokesman for the company, explained that decision to the Daily Mail newspaper in 2014: “Heritage is becoming an ever more important differentiating factor when it comes to experiential customer marketing and in developing our brands in new and emerging markets.

This prototype Reliant Scimitar four-wheel drive is unique

“Jaguar and Land Rover have a combined ‘back catalogue’ of over 140 years to draw upon and some of the most iconic vehicles in the industry.

“In addition with the explosive growth and interest in classic car events worldwide and the increase in the size and value of the market, there is a strong brand and business rationale underpinning this agreement.”

There are no Jags in this sale, but there is a broad selection of British classics – including much loved models from Austin, Morris and Hillman.

The unique 1972 Reliant Ferguson 4WD Prototype is likely to be among the highlights. It’s a rare fibreglass-bodied Scimitar outfitted with four-wheel drive.

There’s also a vast collection of 137 vintage pedal cars, including plenty in the image of sought after models from Citroen, Bentley and Ferrari.

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